ICT Strategy News

All our ICT, Telecommunications, Data Centre and Smart City News

DCW Event Preview - Data Centre World London 2018

The largest and best attended data centre event for business returns in March 2018 for a 10th year edition. 2017 brought 19,926 (BPA number) senior decision makers from across the technology ecosystem together, alongside 500 leading suppliers and 600 world-class speakers from across the globe. 2018 is already on its way to exceed all previous years figures.

Source: DCW Event Preview – Data Centre World London 2018 – Data Centre World, the world’s largest, most influential gathering of data centre expertise

Continue Reading Share

Disaster Recovery & Business Continuity

Business continuity and disaster recovery planning (DR/BC) is something Strategic Directions have been helping clients with for over 14 years.

The importance for organisations to ensure they have appropriate recovery provisions for not only natural disasters but Power Failures, IT Software Failure, Human Error and Hardware Failure is critical – you need to have a plan to deal with all levels of disruption.

In such an event, companies need to not just look at the loss of data, revenue, IT services but reputation with employees, suppliers and customers.

All organisations have experienced some form of disaster, but it is those organisations that have a current DR/BC plan in place that deal with these effectively, reducing the impact to business operations, staff and customers.

The cost to business caused by potential disasters can be devastating, but worse is having to explain how this has happened to people affected, your staff, business partners and most importantly customers.

Five Questions to Ask Yourself?

Can you locate your DR/BC Plan?
What are your aspects of critical service and how quickly must they be recovered
Customer Services (Phone, Email)
Employee Services (Distribution, File Access)
Team Responsibilities (Who is in your DR Team)
Communication Assets (What is your plan dealing with media?)
Are you certain your data is protected, recoverable, assessable and what is your data recovery time?

Vendor Independent with local skills and global knowledge Strategic Directions are happy to discuss your DR/BC plan to see if it will ensure the impact on your business is acceptable in the event of a disaster.

Continue Reading Share


Outstanding Educational Opportunities in a Vendor- Neutral Environment March 12 – 15, 2018, San Antonio, Texas, USA

With more than 3500 professionals worldwide, and member organisations that include many Fortune 500 Companies and other Multinationals around the globe, AFCOM has gained a reputation for hosting one of the world’s best annual Data Center Educational Forums – “DATA CENTER WORLD”.

Founded many years ago as a vendor independent group of data centre professionals – AFCOM now has Chapters in many cities in North America and in other Countries (including Australia.)

Any professional Manager, with responsibilities relating to data centres, should seriously consider attending this blue ribbon IT Event at least once. More than 30% of attendees are Directors, while most attendees have very senior status in their organisations.

The conference has several vertical channels including:-

  1. Infrastructure Technologies
  2. Data Centre Design and Development
  3. Data Centre Management and Operation
  4. Data Centre Strategies and Trends
  5. Security, Data Sovereignty and Risk Management
  6. What’s next – future issue to consider

The Conference also hosts an outstanding Vendors Exhibition, where many of the world’s leading Data Centre Suppliers show their current and future offerings. There are also many opportunities to network with other data centre executives (who not surprisingly have the same problems or issues confronting them.) Many contacts remain long after you get back – in some cases can become life-long friends.

The key words for this Conference are “vendor – neutral”, guaranteeing an environment free of vendor influences (although most vendors are exhibitors – allowing you time to chat with them and see what they have to offer, if you so wish!) AFCOM goes to extraordinary lengths to maintain an independent stance and many of the presentations / learning sessions are given by end users, who are able to share their experiences with other users. There are some vendors invited to present – however, they are engaged to talk about specific technologies, rather than making a straight out sales pitch. Any vendor who abuses this privelidge is prohibited from further presentations.

Strategic Directions has been an active member of AFCOM for several years and established the Group in Australia in the mid 90’s. Our Director, Mike Andrea has for several years been a Director of the prestigious AFCOM DATA CENTER Institute, (the only Director outside North America.) The Board consists or several of the most senior data centre executives from major companies such as HP, and BICK, and provides thought leadership to the data centre industry through a series of white papers and other research.

Strategic Directions Executives attend every Conference and have presented on many occasions. The Company   has been a Strategic Partner of AFCOM, here in the Asia Pacific Region for some years.

The company is often accompanied by senior representatives of Australian Companies, Federal and State Agencies. We are able to guide the attendees to the presentations that are of particular interest to them, and the “aussie contingent” regularly catch up for meals and networking opportunities.

If you or anyone from your team would like to attend, contact Strategic Directions at or log on to the Data Center World website at  :-

Continue Reading Share

Cloud Computing Challenges

Cloud Computing Challenges – the experts all agree – plan carefully and avoid unnecessary pain!

A recent look at Cloud commentators around the world – confirmed what we at Strategic Directions already knew. (Eureka!!)

3 Internationally respected (but totally unrelated) Cloud Forum Organisations all agreed that one of the major concerns to customers when moving to the cloud was:-

Lack of resources and expertise                          (Open Cirrus :- )

Lack of resources and expertise                         (Cloud Tweaks :- )

People and Processes                                           (Forbes Technology Council :- )

The internationally regarded Forbes Technology Council comments “it’s critical not to get caught up in the hype….do proper planning.” Forbes offers firsthand insights on technology and business from elite CIOs, CTOs and other executives. They asked some of their senior members to identify challenges they thought a business might have to overcome when moving its operations to the cloud. This is what the executives (all from different organisations) had to say:-

  • Getting the solution right from a myriad of options
  • People and processes
  • Having a defined Strategy and associated Business Objectives
  • Getting over the psychological barriers (trusting your decision)
  • Time, cost and security challenges
  • Not getting caught up in the hype
  • Change Management issues (as with any major IT Project)
  • Dependable technological infrastructure
  • Accurately estimating the true costs of service
  • Avoid too much modification or customisation
  • One of the biggest challenges is translating your security posture to the cloud environment
  • The financial model – plan wisely!
  • Connecting legacy systems – they are most often not “cloud ready”


We note a very interesting point here !  The vast majority of the concerns identified have nothing to do with the actual technology!


This is not to demean Cloud solutions – the benefits are well known – merely to emphasise the “associated” issues that any organisation needs to be aware of, but which are often “lost in the translation.”


Other challenges identified by Open Cirrus included the lack of standards, different terminologies between vendors, lack of clear guidelines regarding the operations of cloud providers. Also, they note, bringing hybrid cloud infrastructure into the mix has made it even harder for organisations to determine the best choice.

The bottom line is – get objective advice and guidance before “setting sail” upon uncharted waters!

Continue Reading Share

Data Breaches

Mandatory Disclosure and Statutory Notification a wakeup call for Business – November 2017


Recent news articles have highlighted the seriousness with which the Federal Government is treating Data Breaches affecting Australian organisations.

This follows hot on the heels of the recent announcement that the Federal Government is planning to invest up to $140 m into an “industry led” cooperative research centre focussing on cybersecurity.


The government has just released a draft of the statement it expects organisations to file if they suffer a data breach after February 2018. Under laws passed last year, organisations will have to report a data breach as soon as practicable, including its severity, the type of breach (financials, government and tax details and other “sensitive” information), and the estimated harm to those impacted.  The OAIC (Office of the Australian Information Commissioner) will collect and publish statistics in connection with the scheme, with a view to reviewing this approach 12 months after the scheme’s commencement. Comment on the draft statement is accepted until 23rd October this year.


AGC Networks Australia recently hosted a group of C-Level executives to discuss the upcoming requirements. Concerns that were identified relating to this new Legislation included:-

  1. What to do to comply with the new requirements
  2. The extent of the data they are expected to collect
  3. Defining “breach vs compromise” and what exactly constitutes “serious harm”
  4. Agreement that Cyber Security is not just an IT risk – it is a Business risk and a Board risk

In the end, the discussion group agreed that the following actions needed attention in the future:-


  1. While focus on the notification process is important, organisations need to focus on prevention in the first place….
  2. Contracts and Service Agreements need review in consideration of the legislation….
  3. Incident management plans are vital, but this is part of the cyber security strategy and prevention is still the first step…..


These recent initiatives underline the fact that cyber security is no longer associated only with military, government or large corporate targets. All organisations are at risk, and must proactively consider the security and privacy of their ICT services and the customer / supplier information they manage.


A crucial part of any organisation’s strategic plan MUST recognise the very real threat of cyber-attack, including prevention in the first instance, ongoing management and monitoring, and recovery once a legitimate breach has been identified.

Continue Reading Share

Three Key Components for Managing Cloud Services

The traditional train of thought to managing vendors is changing with the wider adoption of cloud services. Partnerships are key for business critical ICT services; as is transparency as to both what the organisation expects and how the vendor proposes to provide the service.


Management of cloud based services requires a change in thought regarding the construct of three key components being; contracts, relationship and performance management.


Contracts:  The contract must address the relationship, based on the vendor type, required by the organisation.  Vendor’s relationships under service based contracts for ICT services require more performance based with outcomes defined rather than products specified, well defined inter-vendor dependencies and integration points, not just with the organisation but its partners also.


Relationships: The more strategic the partner (ie. the greater reliance the customer has on it), the greater the risk to the organisation of things were to go wrong. It is important to categorise your vendors and manage each category accordingly e.g. a Legacy or commodity cloud service could be deemed as low risk whereby a new or strategic partner should have a higher focus from the outset of the vendor management function as it will deliver the highest return in terms of strategic business outcomes but also introduce higher risks that require mitigation.


Performance: The cloud vendor must be accountable for the delivery of services in a similar manner to the organisations IT manager being accountable for the delivery for an on premise service. Vendors must be performance managed over the life of the services contract against agreed criteria to ensure the organisation is achieving optimal performance from their cloud services.  As important as it is to agree performance criteria during the establishment of a contract it is of utmost importance that the organisation understands the criteria and has the ability measure it.  Performance must be measured and reported against agreed KPI’s – and the services contract should include penalties on the service provider commensurate with the lost value or productivity to the organisation noting that incentives and rewards should be considered for the vendor exceeding the KPI’s and increasing organisation value or productivity (e.g. positive media releases regarding the success of the service).


Organisations must understand the varying levels of control they will have across public, private and hybrid cloud solutions for managing their cloud service contracts, relationships and performance. Understanding this in advance will significantly increase the likelihood that an organisation will select the correct cloud service model to support their business needs whilst aligning to their business risk appetite.


The traditional models of vendor management have changed. Three key components can ensure successful cloud deployments, reduce the risk of excess costs and ensure the organisations data integrity is maintained and is accessible through all stages of the cloud service agreement.

Continue Reading Share

ICT Governance In The Cloud - What Has Changed?

With the increasing adoption and confidence in Cloud Computing Services, the new customer/vendor relationship impacts are changing significantly from how things have been done in the past. Organisations will buy services not products, will rely on vendors to deliver ICT services not hardware and software to support in-house service delivery and vendors become more entrenched in the relationships with the organisation without being a part of the organisation.


With change; comes inherent risks which if not effectively managed may significantly impact to your organisation later. The importance of ICT Governance within organisations should be at the forefront of any manager’s strategic planning as you prepare to transition to cloud computing services.


Two key components that organisations need to consider are an ICT Governance Framework and a Vendor Management Plan.


A robust ICT Governance Framework will assist those charged with the governance of ICT to understand and fulfil their legal, regulatory and ethical obligations in respect of the organisations use of ICT services. The Framework will also inform strategic decision making by enabling those charged with the governance of ICT to focus on the strategic use and business value of technology, rather than on the specifics of individual technologies.


For many organisations, vendor management commences as a key function following the signing of a contract. However industry best practice suggest vendor management is a strategic function that must be applied well before a business engages the market. Organisations must ensure they categorise their vendors and apply the correct evaluation and negotiation focus from the beginning.  The Vendor Management Plan should break down how differing vendor categories should be managed, provide guidance on contractual arrangements for cloud services and determine how performance will be measured and reported.


The traditional train of thought to managing application services must change for cloud based services to cater for service termination and transition provisions – once a cloud service contract expires or is terminated due to performance issues customers are challenged with ensuring the integrity of their data is maintained whilst maintaining continuity to the business functions during the transition to a new service provider. In the past a breakdown in the vendor relationship or the expiry of the contract allowed the customer to maintain the application on premise without ongoing support.


Governance for cloud based ICT services must consider the entire service lifecycle from service selection, through entry and ongoing operations to service exit provisions. At the end of the day, you remain responsible for the provision of effective services to your customers, regardless of the cost and quality of the cloud based ICT services you choose to enable your business.

Continue Reading Share

CLOUD REVERSAL – who would have thought……..?

A few years ago, the cloud was touted as the answer to our prayers. A handful of Public Cloud Hyperscale firms like Microsoft, Google and Amazon were going to take the world by storm, with all other providers left to pick up the scraps.


A recent survey by CRN however, shows that all is not what it seems.


While Australian organisations willing to be named are very thin on the ground – the survey reveals an alarming number of early adopters of public cloud services, who have backed away from the public cloud for a variety of reasons. What is clear is that in earlier times, some businesses jumped headlong into cloud services, in a classic “me too” trend setting, before understanding all the ramifications of the new technology. They implemented a “Cloud First” policy, without understanding the business benefits and risks.


The same is still true today, but at least most organisations are a bit better informed, and the smart ones get advice from independent specialists (like Strategic Directions may we say!) to develop a cloud strategy that is aligned to their business goals.


The main reasons for this reversal of public cloud usage include the following:-


a.        Bill Shock (or Sticker Shock as some people call it) was by far the biggest reason for disconnecting from the public cloud systems. Most often, this is attributable to organisations not accurately estimating or understanding the entry, operations and exit costs involved in running services in the public cloud.

b.        A realisation by customers that there is no “one size fits all” solution for ICT services (no magic bullet as usual!), which is why there is a strong movement towards a hybrid or private cloud approach.

c.         In some circumstances, cloud benefits can dissipate as volumes and scale increase, the result often being reflected in dramatically escalating costs.

d.        In a classic understatement by an Industry heavyweight – “not all workloads are ready for the cloud…” . As with any other IT solution – a customer needs to know and understand what they are buying and how the service will support their business priorities. In other words, don’t believe all the sales hype!

e.        Retrieval of and movement of vast amounts of data has caught a lot of users off guard, some having to pay enormous fees to get access to their own data…? Organisations now know how quickly a few cents per hour or per gigabyte can add up! As the old saying goes – “it doesn’t sound much if you say it quickly…”

f.         Other reasons given for reversal of cloud services include:- internet problems, access to cost effective and resilient bandwidth, underwhelming performance, project failures, a general lack of full functionality in the cloud, and the old hoary chestnut – data sovereignty.



The CRN survey included varying statements from Australian organisations, including “we are reviewing our approach to cloud services” – to “some of our customers have moved assets to the cloud, found it uneconomical and moved back to their own infrastructure.”

As one senior professional commented – “depending on scale and requirements, putting internal infrastructure in the cloud may not be as cost effective as running it in house.”


The bottom line is that any organisation considering a move to cloud based services, MUST first develop a CLOUD Strategy that aligns with the Corporate Business and ICT Plans.


A Cloud Readiness Assessment is a key component of the cloud strategy process. This approach should provide the same degree of diligence as would be required if you were looking to purchase and implement a completely new hardware and software solution, because in the cold hard light of day – the business impact of the wrong decision(s) is exactly the same.


Talk to specialists who are completely independent of any vendors you are considering for your cloud migration plans, and make sure you clearly understand the entry, operations and exit costs and services involved (not always an easy task!!)

Continue Reading Share

Edge Computing is this the key to Smart Cities and Internet of Things (IoT)?

One industry leader – American giant AT & T recently committed to edge computing services that will see the company put micro data centres in its central offices and cell towers throughout North America.

While acknowledging that hyper scale cloud has advantages in scale and efficiency – AT & T recognises that some things need to have processing power much closer to the source of the data. The advantages will be lower latency, highly parallel, near real-time workloads that will play a huge role in many other emerging applications including IoT, Smart City applications, Smart Phone applications, autonomous cars, AR/AV and robotics.

In a recent US Government Technology publication – scientists predict that IoT and Smart City projects will force the move of more computing to the networks edge. They say that moving processing power to the edge of networks would solve many of the toughest problems associated with robotics and computing Infrastructure.

IoT, Smart City applications and data analytics mean connecting pools of data that never needed to be brought together before. Traditionally, organisations have maintained data silos successfully, without sharing – but the advent of Smart City and IoT technologies is forcing the move away from silos to more open and mutual sharing of systems and data.

Another interesting by-product of this development will see greater use of better and more powerful sensors including RFID – by adding processing capability that will allow them to act on a real time basis.  The increased deployment of sensors on roads, bridges, and other infrastructure is already happening particularly in Smart City applications around the world. In years to come the current sensors will improve exponentially in terms of power, capability and intelligence.

In Smart City situations, the growing need by city leaders for more operational intelligence and a greater focus on the needs of the community will drive the need for edge computing power. Currently there are advanced IoT and Smart City applications (using edge computing methodologies) underway in Mesa, Arizona / Palo Alto, California, Chicago, Illinois, and Los Angeles. In the words of the team involved “ we are moving the algorithm to the data and not the data to the algorithm.”


Continue Reading Share

Texas Floods highlight the importance of Disaster Recovery Planning for Data Centres September 2017

The recent flooding and storm damage brought on by Hurricane Harvey in Texas, is a timely reminder of the need to have a very sound disaster recovery plan for your data centre that has been tested as much as possible, and which anticipates as much as possible what could go wrong in the event of a catastrophe.


Each natural disaster that takes place is a wakeup call for data centre operators around the globe. It is also a timely reminder to the customers of those operators, that even if they have outsourced some of their risk by contracting with a cloud or data centre provider to manage their infrastructure, assuring their data is protected and ICT services are available in the event of a disaster is ultimately their responsibility.


That said – given the magnitude of Hurricane Harvey, the first major hurricane to hit the USA in over 10 years, there were several cases of data centres successfully weathering the storm, despite absolutely devastating conditions.


  • Some of the major challenges facing the Texas Data Centre Operators included:-
    a. Flooding. Not just the risk to the facility, but the fact that roads were impassable. This raised issues such as access by staff (many of whom either volunteered to stay, or could not get to work or were trapped at work), customers and ultimately fuel deliveries for generators.
  • b. Power outages. The biggest challenge is continuous power to the data centre, and the need for backup generators in the event of major power loss. Fuel deliveries could be delayed because of the flooded roads around the facility, despite the fact that many data centre operators have national fuel delivery contracts that put them immediately behind hospitals, first responders and other public safety organisations. Some companies arranged for staff to work from home but residential areas are normally the first to lose power and communications, and few staff have a backup generator at home!
  • c. Manpower and Client assistance. One data centre in Texas moved cots, fresh water and food supplies into its facility in anticipation of critical employees being stranded at the facility due to flooded roads. Another facility had showers and washing machines installed for staff and customers being on-site for extended periods. These initiatives proved to be smart moves because of the extended period of the disaster.
  • d. Customer liaison and support. The smarter operators continued to monitor and assess the situation and to keep their customers updated on the status of things. Given the unpredictable nature of events, it is important to reassure customers (or stakeholders in the case of in-house facilities) and to ensure they themselves have disaster recovery plans in place for their own local systems.


It is worth remembering that Australia’s ICT Infrastructure has also been hit by significant storm and flood events – in 2010 and 2011 in Melbourne – then in 2012 in Brisbane – each time causing extensive damage to major datacentres and clients.


There is evidence to suggest that such occurrences are likely to multiply. A recent UK climate change report highlighted the potential risks to British Infrastructure – noting that flooding as a result of changes in weather patterns and increased rainfall poses the greatest risk of all, despite redundancy measures taken by the ICT industry.


The bottom line for Australian data centres, whether in-house, colocation, or cloud based – is the need for robust, redundant, regularly tested systems, and a well- structured and prepared disaster recovery plan, able to be implemented in the event of flooding or (in Australia particularly) bushfire.


The lessons from Texas are that, even though the facility itself may not be in direct danger from a catastrophic event, the reliance on support structures including staff, roads, supply chain challenges, are critical. Almost all data centre operators assume short term chaos, but if roads and other infrastructure remain affected for an extended period, as has happened in Texas, everyone needs to anticipate and have a “PLAN B”.

Continue Reading Share

Melbourne Trains debacle underlines the need for a greater focus on resilience and Disaster Recovery !

Last week’s Melbourne Trains debacle provided graphic evidence that organisations need to be constantly alert and prepared for the worst, when it comes to their ICT operations!

Whilst tens of thousands of commuters were left to fume about the inadequacy of their Train systems, Uber was the only winner, hiking fares from a normal $8.00 to $40.00 plus for a local trip, in a typical display of concern for customer!

Melbourne Trains claim to have traced the computer glitch to “a single server” in the Metro Control Room! (  They offered cold comfort in stating that they were confident the system was not hacked nor subject to cyber attack.

Briefly mentioned in the reporting of this peak hour meltdown was the fact that the back -up systems did not work.

Herein lies the real problem, and a salutary lesson to everyone involved in the ongoing operation of their organisations’ IT Services.

There are 4 important ingredients in preventing your own “melt down”:-

1.        Prevention (as much as humanly possible) of a major outage by having a sound and robust IT Strategy and architecture to provide the resilience required to support business operations. Consider the resilience of ICT services during design, procurement and implementation to meet or exceed business and customer expectations.

2.        Recovery. Develop a sound and robust Disaster Recovery Plan that addresses the entire organisation and train your team in business expectations and their roles and responsibilities.

3.        Action. As a crucial part of the Disaster Recovery Plan, have a well- planned and tested Back Up Plan. The key word here is TESTED!  It is cool to have a beautifully documented Disaster Recovery Plan and a Back Up Plan – but it is a good idea to test the process regularly!

4.        Update. Implementation the opportunities for improvement identified during testing will only improve your service resilience, staff knowledge and disaster recovery capability.

Big BTW here – if you use 3rd party Cloud Services or Co-locate in a Data Centre – this still applies to you! You need to clearly understand what Disaster Recovery and Back Up Plans your Supplier has and if these are aligned to your business needs. If you don’t understand – get someone involved who does know what the correct processes should be, in the event of a major outage of some kind.

Continue Reading Share

Penton Technology's AFCOM and Data Center World Announce Strategic Alliance Partnership with Strategic Directions

WEST CHESTER, OhioFeb. 21, 2017 /PRNewswire/ — Penton Technology’s AFCOM and Data Center World and Strategic Directions today officially announced a strategic alliance partnership. AFCOM and Data Center World have the mission to advance data center and IT infrastructure professionals by delivering comprehensive and vendor-neutral education and peer-to-peer networking to its members around the world. Strategic Directions is dedicated to ensuring innovative data center design, operations and management is supported across the global marketplace.

Data Center World is the global conference for data center, facilities and IT professionals. It offers premier education, abundant networking and the broadest access to best-in-class vendors. Designed to help data center and IT infrastructure professionals with challenging issues, Data Center World presents top-quality knowledge without bias toward a specific vendor product or service. Data Center World will be held April 3-6, 2017 at the Los Angeles Convention Center in Los Angeles, CA.

Strategic Directions is the only company outside North America on the AFCOM Data Center Institute (DCI) Board, a thought leadership group that provides guidance in all areas of the data center industry including cloud computing, security, disaster recovery, business process continuity and data center operations and management. Additionally, Strategic Directions is an active local AFCOM Chapter supporter in the Asia Pacific region.

Mike Andrea, Director Strategic Directions and member of the DCI Board, is a frequent presenter at Data Center World and at the local Chapter level and was the lead author of the DCI White Paper “Data Center Sizing and Density.” Andrea said, “We will continue to invest in our relationship with AFCOM and the DCI Board by providing thought leadership and educational content to assist ICT and facilities professionals with the challenges and opportunities they face on a daily basis in a rapidly changing environment. The sole focus of Strategic Directions is to provide our customers with the knowledge and insights to maximise the value from their ICT and data centre investments. We are looking forward to presenting at the 2017 Data Center World event in Los Angeles and continuing our thought leadership work with the global data center industry as well as our Data Center World and AFCOM colleagues.”

Tom Roberts, President, AFCOM, Chairman, Data Center World said, “Strategic Directions has been a tremendous supporter of AFCOM, Data Center World and our efforts to present top-quality knowledge without bias toward a specific vendor product or service. We look forward to a long lasting relationship with the Strategic Directions team.”

This year, Data Center World will be co-located with HostingCon and will feature an expanded exhibit hall that combines the best of both conferences exhibitors. Attendees will be able to discover even more products and services than ever before and have the chance to make more connections.

Registration for Data Center World can be found at

Data Center World is the global conference for data center, facilities and IT professionals. It offers premier education, abundant networking and the broadest access to best-in-class vendors. Designed to help data center and IT infrastructure professionals with challenging issues, Data Center World presents top-quality knowledge without bias toward a specific vendor product or service. Data Center World will be held April 3-6, 2017 at the Los Angeles Convention Center in Los Angeles, CA. For more information, visit

About Informa
Penton Technology, AFCOM, HostingCon and Data Center World are part of Informa, the international business intelligence, academic publishing, knowledge and events group. Informa serves commercial, professional and academic communities, helping them connect and learn, and creating and providing access to content and intelligence that helps people and businesses work smarter and make better decisions faster.

Informa has over 7,500 colleagues in more than 20 countries and a presence in all major geographies. It is listed on the London Stock Exchange and is a member of the FTSE 100.

About Strategic Directions (
Strategic Directions are ICT Strategy and Management specialists, providing vendor independent ICT and data centre advice and guidance to Federal, State, and Local Government Agencies, as well as Commercial Organisations, at the Executive Management level.
The sole focus of the Strategic Directions Group is to help our clients improve their operational efficiency and maximise the return on their ICT and Data Centre Investments.

AFCOM Strategic Partners support the data centre industry.

Strategic Directions is AFCOM’s Asia Pacific Strategic Alliance Partner where we support collaboration of data centre professionals, vendors and providers in continuous learning and business improvement regarding data centre management and operations.

Andy Grider
Marketing Manager
Penton Technology

Robyn Goldstone
Strategic Directions

SOURCE AFCOM; Data Center World

Related Links

Continue Reading Share

Strategic Directions at Data Center World Global – Las Vegas, 2016

Strategic Directions has been an alliance partner of AFCOM since 2008 and Mike Andrea, Director of Strategic Directions is a member of the AFCOM “Data Center Institute” Board.Mike

The Data Center Institute is a global think tank that focuses on the emerging trends around innovation, technological change, macro-economic shifts and workforce dynamics that shape the data centre and IT infrastructure industry worldwide. Its mission is to advance knowledge and inform data centre and IT infrastructure professionals through the production of independent research, webcasts and conference presentations like Data Center World on major issues and opportunities affecting the future of data centres and IT infrastructures.

Board members of the Data Center Institute are selected for their depth of expertise, experience and forward-thinking insights. Mike Andrea has over 27 years’ experience in the ICT industry, covering strategy, design and management across commercial and government sectors. He is a specialist in large-scale data centre development and telecommunications solutions, with particular skill in strategic and master planning, procurement, telecommunications and networking, design, management and operations, contract negotiations and project recovery. Mike holds a number of Directorship positions across the ICT and telecommunications industry.

At this year’s 2016 DCW Global held in Las Vegas in March, Mike and Chris Goldstone, Managing Director at Strategic Directions presented a two hour premium pass session titled Defining Data Center Options as part the Total Cost of ICT Services.

This session discussed critical components of the TCO models and defined a common set of metrics for use, considering core business, supply, maintenance, infrastructure and staff costs that should be assessed when presenting TCO comparisons and metrics to business executives.

But don’t take our word for it; check out what the attendees rated us;

Data centre world stat

The attendees stated;

“Information presented gave me great strategies to implement in my organisation and that it was relevant and insightful”

“Relevant examples, good speakers.”

“Very knowledgeable”

“Good Content & things we plan to take back”

Strategic Directions specialises in ICT Strategy and Management and is a vendor independent organisation. In the past, Strategic Directions has provided data centre strategies and services to major Federal agencies including Parliament House, The Treasury, Foreign Affairs and Trade, and Air Services Australia. We deliver “local skills with global knowledge”.


Continue Reading Share

2016 Data Centre World Review


Strategic Directions have been Strategic Partners with Data Center World for the past 7 years and this year was not exception with both Mike Andrea, Director and Chris Goldstone, Managing Director attending the DCW 2016 held in Las Vegas on 14-18 March.

They joined more than 1,000 professionals across all industries from all around the world. They not only attended a plethora of educational sessions related to the industry they present on an array of sessions , Expert Panel Q&A and the Closing Session.

Here is just a taste of some of the topics which presented by them, which generated a lot of discussion; “Total Cost of Ownership – Defining Data Centre Options as part of cost of ICT Services”

“When businesses consider the choice of in-house, colocation or manage services (including cloud) for some or all of their ICT services, business owners and executives expect the true cost of ownership of each option to be fully inclusive of all related costs. They also expect demonstrated alignment to business priorities, including responsiveness, flexibility and business continuity goals. Data Centre decisions have the ability to affect ICT service costs, availability and performance. The session discussed critical components of the TCO models and defined a common set of metrics for use, considering core business, supply, maintenance, infrastructure and staff costs that should be assessed when presenting TCO comparisons an metrics”

Expert Q&A Track: “Organizational Convergence”

In today’s world of the data center, lines are being crossed and joined between all the segments of the IT industry. Come and have a conversation with an industry expert and with others about some of the trends being seen and what you are experiencing.

Closing Session: ”Introduction to the Data Center Institute’s White Paper: Convergence – Organizational Changes” (Expert Panel)

Expression of Interest

Attend our Data Center World “In Review” & Industry Networking event 26th May Contact to reserve your seat today!

To wrap up, the team from Strategic Directions walked away with global insight but more importantly shared their knowledge and experiences regarding the industry. If you are fortunate to attend a DCW events it’s well worth the investment, who knows you may even get a chance to submit a case study to present at one of the sessions. Visit www.datacenterworld,om for more information or attend our Data Center World “In Review” Forum.


Continue Reading Share